"Natural" doesn't have one agreed meaning on a toothpaste tube. For what it should mean, read What Makes a Toothpaste Truly Natural? This guide is the practical side: how to compare natural toothpastes when you're buying one in Australia, from the label to the price per tube, shipping and guarantees.
Start with the label
Ingredients, not front-of-pack words
"Natural", "clean" and "gentle" are marketing words. The ingredient list tells you what's inside, and ingredients are generally listed from highest to lowest amount. For which ingredients parents often skip, see our checklist of toothpaste ingredients to avoid for kids.
Fluoride or fluoride-free
Fluoride-free is a personal choice. If you choose it, look at what the toothpaste uses instead. Some natural toothpastes use hydroxyapatite. Start with What Is Nano-Hydroxyapatite? and Nano-Hydroxyapatite vs Fluoride. If your dentist has recommended fluoride for you or your child, follow their advice.
A stated percentage
If a toothpaste leads with an ingredient, check whether it tells you how much is in there. A stated percentage makes brands easy to compare.
If you're comparing brands, here's our side-by-side guide to the best hydroxyapatite toothpaste in Australia.
Compare the real cost
Price per tube, not price per pack
Packs and bundles are easiest to compare per tube. For example, our single 100g tube is $21.99, and the Family 3-Pack is $59, which works out at $19.67 a tube.
How long a tube lasts
A cheaper tube isn't better value if it runs out sooner. A 100g tube of Flossy & Pure lasts one person about 4–6 weeks with twice-daily brushing. More in How Long Does a Tube of Toothpaste Last?
Subscriptions
Some brands offer a subscription discount. Ours is Subscribe & Save: 15% off, delivered every 4, 8, 12 or 16 weeks, on the single tube or the 3-Pack. Skip or cancel anytime.
Check shipping and returns
- Shipping cost: check whether there's a free-shipping threshold. Ours is $4.95 standard for orders under $25 and $6.99 from $25, and shipping is free from $80 (after discounts).
- Delivery time: we dispatch in 1–3 business days, and delivery is 3–7 business days Australia-wide.
- What if it doesn't suit you: look for a clear returns policy. At Flossy & Pure, if you change your mind, you can return it unopened within 30 days for a refund (full terms).
Check it suits the whole household
If everyone shares one tube, check the age guidance. One toothpaste for every age means fewer tubes to buy. See Can Kids Use Adult Toothpaste? Flossy & Pure is suitable from first tooth to grandparents, in a mild mint.
Where to buy
See Where to Buy Hydroxyapatite Toothpaste in Australia. Run a dental clinic? Visit our For Dental Clinics page for wholesale enquiries.
Frequently asked questions
What should I compare when buying a natural toothpaste?
The ingredient list, whether it's fluoride-free, the key ingredient and its percentage, the price per tube, how long a tube lasts, shipping costs and the returns policy.
Is "natural" toothpaste regulated?
"Natural" doesn't have one agreed meaning on a toothpaste tube, so the ingredient list is the most reliable guide.
Flossy & Pure toothpaste is a cosmetic product and is not intended to diagnose, treat, cure or prevent any disease.