Made by Jess Ortega, Oral Health Therapist and founder
As featured in Toothpasteology: “The Mild Mint is genuinely mild.” Read it →
One gentle, fluoride-free toothpaste for the whole family · Created by an Oral Health Therapist · 100g
Regular price$21.99Sale price$21.99
✓Honest formula. We use 3% nano-hydroxyapatite. Every ingredient listed, nothing hidden.
✓Fluoride-free, no surfactants & essential-oil-free
✓Free shipping from $80 · 30-day returns on unopened products
In stock
↻ Subscribe & Save 15% and never run out Save $3.30 every delivery
$18.69 per delivery$21.99, delivered every 4, 8, 12 or 16 weeks. On 4-weekly deliveries that's $42.90 saved a year. Skip, pause or cancel anytime.
$18.69 + $4.95 shipping = $23.64 delivered, vs $26.94 for a one-off tube.
Subscribe & Save price$18.69One-time price$21.99
Save $3.30 with Subscribe & Save
per delivery
How often? One person brushing twice a day uses a tube in about 4–6 weeks. Choose every 4 weeks, and skip a delivery from your account whenever you still have a spare.
How Subscribe & Save works
How does it work? Choose Subscription below, pick how often you'd like a delivery (every 4, 8, 12 or 16 weeks), then add to cart as usual. Each delivery is 15% off the one-time price.
Can I skip, pause or cancel? Yes, anytime. Sign in to your account (or use the Manage your subscription link in your order emails) to skip a delivery, pause, resume or cancel. No contracts, no fees. We email you 3 days before each order is charged, so there's time to skip.
How often should I choose? One 100g tube lasts one person about 4–6 weeks. As a guide: one person on a single tube, every 4 weeks (skip one when you have a spare); a family of 3–4 on the 3-Pack, every 4 weeks; two people on the 3-Pack, every 8 weeks; one person on the 3-Pack, every 12 or 16 weeks.
What about shipping? Standard shipping is $4.95 when a delivery is under $25 (one tube), $6.99 from $25, and free when a delivery is $80 or more after discounts. A single-tube subscription is $23.64 delivered.
To add to cart, go to the product page and select a purchase option
↻ Auto-renews on your chosen schedule. Skip, pause or cancel anytime from your account. We email you 3 days before each order is charged.
↻ Want it on repeat? Choose Subscription above to save 15%. No contracts, no fees.
We accept
Same 100g Mild Mint tubes, packed in threes. One-time purchase.
Dispatched in 1–3 business days, delivered in 3–7 business days Australia-wide. Standard shipping $4.95 for a single tube, $6.99 on other orders, free from $80. Change your mind? Return it unopened within 30 days for a refund.Returns policy
★★★★★
“My family’s favourite toothpaste!! My daughter tries to keep it in her room with her 🤣”
Maddison S., Google review
★★★★★
“Great toothpaste for the whole family! No more buying multiple brands for different ages. Tastes great…”
Tanysha White, Google review
Buying for the whole family?
The Family 3-Pack is $59, just $19.67 a tube. Save $6.97 vs 3 single tubes.
Add a single tube to your 3-Pack and it ships free (orders of $80 or more after discounts).
Subscribing for more than one person?
The Family 3-Pack on Subscribe & Save is $50.15 a delivery, just $16.72 a tube, vs $18.69 for a single tube. Same 15% off, same skip, pause or cancel anytime.
Oral Health Therapist · 9.5 years as a practising dental clinician
Bachelor of Oral Health Therapy, University of Newcastle, 2017. Made for every age in the family, from first tooth to grandparents.
One gentle toothpaste for the whole family
Finally, one toothpaste you can trust for every brush in the house. Jess Ortega spent almost a decade as an Oral Health Therapist watching families juggle kids' toothpaste, adult toothpaste and "natural" options that didn't really do the job. So she made one gentle, honest formula for everyone, from first tooth to grandparents.
Gentle daily clean. We use 3% nano-hydroxyapatite for a smooth, fresh, clean feel.
No fluoride, SLS or titanium dioxide. A gentle formula that suits the whole family.
Prebiotics + xylitol. Gentle on the mouth's natural balance, with a mild mint kids actually like.
Honest formula. Every ingredient listed, nothing hidden.
Buying for the whole family? The Family 3-Pack works out at $19.67 a tube.
Add a single tube to a Family 3-Pack and your order ships free: $59 + $21.99 = $80.99 at full price. Free standard shipping applies to orders of $80 or more after discounts.
What's Inside
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3% nano-hydroxyapatite. It's a mineral. The particles are tiny (20–40nm), for a smooth, polished feel after every brush, leaving teeth feeling fresh and clean.
L-arginine. An amino acid that's naturally found in the body and in many everyday foods.
Chicory root extract and xylitol. The prebiotic pair, chosen to be gentle on the mouth's natural balance.
Hydrated silica gently polishes without harsh abrasion, and creamy mint extract gives a mild mint children will actually accept.
What is not in it, and why
No fluoride. A fluoride-free formula that suits the whole family.
No SLS. A foaming detergent some people find irritating. Foam isn't what cleans your teeth; brushing is.
No titanium dioxide. A whitening pigment whose only job is making the paste look brighter.
No artificial colours or flavours.
Meet Jessica Ortega, Oral Health Therapist
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Jess Ortega. Oral Health Therapist (Bachelor of Oral Health Therapy, University of Newcastle, 2017), founder and formulator. 9.5 years as a practising dental clinician.
"I created Flossy & Pure because I couldn't find a toothpaste I truly felt comfortable recommending to families, something gentle and microbiome-friendly for everyday use. My goal was simple: create oral care that works with the body, not against it."
Product Details
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Net weight: 100g per tube
Free from fluoride, SLS, titanium dioxide and artificial colours
Shelf life: best used within 12 months of opening. Batch and expiry are on the base of each tube
How to Use
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Brush twice a day for two minutes.
Use a smear for under-3s and a pea-sized amount for 3–6 year olds. Supervise until they can spit reliably.
Spit, don't rinse, for a longer-lasting fresh, clean feel.
Shipping & Delivery
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Orders are processed within 1–3 business days. Standard shipping takes 3–7 business days and express 1–3 business days. Free shipping on orders from $80 AUD. Currently shipping within Australia only.
From a baby's very first tooth through to elderly care, so the whole family can share one tube. For infants and young children, use a smear or pea-sized amount and supervise brushing.
It's fluoride-free, which is one less thing to think about while little ones are still learning to spit. Use a smear for babies and toddlers and a pea-sized amount for older kids, and supervise brushing. See How to Use for amounts by age.
It's SLS-free and detergent-free, so there's no traditional foam. Instead it has a smooth, creamy texture that cleans effectively without disrupting the oral microbiome.
Yes, most people can switch directly. If you have specific dental concerns or orthodontic work, mention the switch to your dentist at your next visit.
Fluoride is well proven, and I say that to patients regularly. Nano-hydroxyapatite is a different, fluoride-free choice: it's the same mineral your enamel is made of, formulated at 3% for a gentle daily clean. If your dentist has recommended fluoride for you or your child, follow their advice.
A mild, creamy mint, fresh for adults and gentle enough for kids who hate "spicy" toothpaste.
Change your mind? You can return unopened, sealed products within 30 days of delivery for a refund of the product price. Email admin@flossyandpure.com.au with your order number first and we'll send you return instructions. Return postage is at your cost and original shipping isn't refunded. If anything arrives faulty or damaged, you're covered under the Australian Consumer Law. Full terms.
On average 4–6 weeks with twice-daily use. Families sharing one tube may finish it sooner, which is why many families choose the 3-Pack. More FAQs
Nano-Hydroxyapatite Toothpaste – Fluoride-Free Family Toothpaste, Mild Mint 100gRegular price$21.99Sale price$21.99
Nano-Hydroxyapatite Toothpaste – Fluoride-Free Family Toothpaste, Mild Mint 100g
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Made by an Oral Health Therapist
Jess Ortega has spent 9.5 years in the clinic as an Oral Health Therapist, watching families juggle one toothpaste for the kids and another for the adults. So she made one gentle, fluoride-free toothpaste for everyone, from first tooth to grandparents.
