Who we are
Made by an Oral Health Therapist. Made for every age.
Gentle, fluoride-free oral care for the whole family, made by Oral Health Therapist Jess Ortega for a fresh, clean, comfortable brush every day.
Meet the founder
From the clinic chair to your bathroom shelf
- Bachelor of Oral Health Therapy, 2017
- 9.5 years practising
- 2+ years formulating
- Central Coast, NSW
Flossy & Pure was founded by Jess Ortega, a qualified and practising Oral Health Therapist with a passion for simple, thoughtful oral care for families.
Jess graduated with a Bachelor of Oral Health Therapy from the University of Newcastle in 2017 and has spent 9.5 years as a practising dental clinician, working closely with patients and families. Through her clinical experience, she saw a growing demand for oral care products that were gentler, simpler and more transparent about what's inside.
Having always taken a more holistic approach to health, Jess struggled to find a toothpaste she felt truly happy recommending to her own family, friends and patients. This led her to look beyond the front of the packaging and delve deeply into what was actually inside the toothpastes we use every day.
She began researching ingredients such as SLS and asking why they're in everyday toothpaste at all. At the same time, Jess noticed parents buying multiple toothpastes for one household, one for the adults, another for the children, and worrying about their little ones getting hold of the adult toothpaste or swallowing too much.
Jess knew there had to be a simpler, more thoughtful way.
Combining her professional knowledge with more than two years of ingredient research and product development, Jess created Flossy & Pure: a clean, effective and beautifully considered toothpaste made with the whole family in mind.
Every ingredient has been selected with a clear purpose. Nothing is included simply because it is expected or conventional. It is more than toothpaste. It is oral care created by a clinician, inspired by families and made with care, for every smile, at every age.
A note from our founder
I created Flossy & Pure because I couldn't find a toothpaste I truly felt comfortable recommending to families, something gentle, microbiome-friendly, and safe for everyday use. My goal was simple: create oral care that works with the body, not against it.
Jess Ortega, Oral Health Therapist
What we stand for
Our values
More than just toothpaste. A commitment to cleaner, more thoughtful oral care for families and anyone after a more balanced approach to their smile.
Family-first care
Intentionally gentle formulas designed for the whole family, gentle enough for everyday use.
Microbiome respect
Ingredients chosen to work with the mouth's natural ecosystem rather than strip it, for a gentle everyday clean.
Nature-inspired simplicity
Minimal, purposeful formulas, without unnecessary additives, harsh detergents or artificial ingredients.
Science-led transparency
Developed by an Oral Health Therapist, combining clinical insight with honest ingredients and clear communication.
Sustainable choices
Recyclable HDPE packaging, part of making better everyday choices for people and the planet.
What's inside
Ingredients that define our formula
Every ingredient is there for a reason. Nothing added just because it's expected.
Nano-hydroxyapatite
Hydroxyapatite, the same mineral found in natural tooth enamel.
L-arginine
An amino acid included as part of our gentle, fluoride-free formula.
Chicory root extract
A plant-derived prebiotic ingredient, chosen to suit a microbiome-friendly formula.
Xylitol
A plant-derived ingredient that contributes to a pleasant brushing experience.
Hydrated silica
A gentle polishing ingredient that helps remove surface stains.
Natural creamy mint
A soft mint flavour designed for the whole family.
Trust
Why you can trust Flossy & Pure
Backed by real ingredients, real ownership and real clinical experience, not just marketing language.
100% vegan & cruelty-free
No animal-derived ingredients, and we never test on animals, nor do our suppliers.
Formulated by an Oral Health Therapist
Created by Jess Ortega, Bachelor of Oral Health Therapy, University of Newcastle (2017).
Fluoride-free & SLS-free
A gentle, family-safe formula without harsh detergents or fluoride.
Recyclable packaging
HDPE #2 tubes, accepted in most Australian kerbside recycling programs.
Our mission
Oral care, reimagined
Our mission is to create gentle, microbiome-friendly oral care for the whole family, inspired by nature and developed with clinical insight. We believe oral care should be simple, clean and pleasant to use every day, with every ingredient there for a reason.
Our vision is a future where every family can choose oral care they feel good about, from first tooth to grandparents.
Choose your pack
Ready to try it?
One fluoride-free toothpaste for every age in the house.
The Family 3-Pack
★★★★★ 5.0 · 15 Google reviews
Stock up and never run out
Just $19.67 per tube
- ✓ 3 x 100g tubes, each lasts one person 4–6 weeks
- ✓ One tube for every bathroom
- ✓ Free shipping when you add one more item
Single Tube
★★★★★ 5.0 · 15 Google reviews
Try it first
Or $18.69 with Subscribe & Save (15% off)
- ✓ 1 x 100g tube
- ✓ Suitable from first tooth to grandparents
- ✓ Change your mind? Return it unopened within 30 days for a refund
The Flossy & Pure family
Real families, real smiles
From toddlers to teens, one tube for everyone in the house.
