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One toothpaste for the whole family
Fluoride-free nano-hydroxyapatite toothpaste, suitable from first tooth.
- ✓ 3% nano-hydroxyapatite
- ✓ Fluoride-free formula
- ✓ Made by an Oral Health Therapist
- ✓ Free shipping from $80
- ✓ 30-day returns on unopened products
We use 3% nano-hydroxyapatite. Every ingredient listed, nothing hidden.
The Family 3-Pack
★★★★★ 5.0 on Google reviews
Stock up and never run out
Just $19.67 per tube
- ✓ 3 x 100g tubes, each lasts one person 4–6 weeks
- ✓ One tube for every bathroom
- ✓ Free shipping when you add one more item
Single Tube
★★★★★ 5.0 on Google reviews
Try it first
Or $18.69 with Subscribe & Save (15% off)
- ✓ 1 x 100g tube
- ✓ Suitable from first tooth to grandparents
- ✓ Change your mind? Return it unopened within 30 days for a refund
Here's what our customers say
The details
About our toothpaste
Fluoride-free nano-hydroxyapatite toothpaste for the whole family, made by Jess, an Australian Oral Health Therapist. One gentle Mild Mint toothpaste that kids and adults can share, so there's one tube in every bathroom instead of three.
- 3% nano-hydroxyapatite, the same mineral your enamel is made of, for a smooth, polished, fresh-clean feel
- SLS-free and low-foam, with no essential oils and a mild mint kids actually like
- Prebiotic ingredients: chicory root extract and xylitol
- Change your mind? Return it unopened within 30 days for a refund. Full terms
Choose a single 100g tube ($21.99) or the Family 3-Pack ($59, $19.67 a tube). Free standard shipping on orders of $80 or more after discounts.
Read more about our toothpaste
Why nano-hydroxyapatite?
Nano-hydroxyapatite is a fluoride-free toothpaste ingredient. It's the same mineral that makes up most of your tooth enamel, and we use it at 3% and publish that number, because you should be able to see how much is in the tube.
What's left out
No fluoride, no SLS, no essential oils, no artificial colours and no titanium dioxide. Just a mild, creamy mint that's easy for little ones to get used to.
Who it's for
Families who'd like one fluoride-free toothpaste for every age. Use a smear for under-3s and a pea-sized amount for 3–6 year olds, and supervise brushing until they can spit reliably. If your dentist has recommended fluoride for you or your child, follow their advice.
Questions?
See our FAQs, read Jess's oral care tips, or take the Family Toothpaste Quiz.