Family brushing with Flossy and Pure fluoride-free, nano-hydroxyapatite toothpaste

FLOSSY & PURE

Gentle on mouths. Big on health.

Nano-hydroxyapatite toothpaste for the whole family

The enamel-strengthening mineral your teeth are already made of.

Created by Oral Health Therapist Jessica Ortega

Natural, science-backed oral care created with your family’s long-term health in mind. Subscribe & save 10% on every order.

Shop now →Subscribe & Save →

Nano-Hydroxyapatite

Microbiome Friendly Formula

Clean Ingredients

Vegan-Friendly

Fluoride-Free

Nano-Hydroxyapatite

Microbiome Friendly Formula

Clean Ingredients

Vegan-Friendly

Fluoride-Free

Nano-Hydroxyapatite

Microbiome Friendly Formula

Clean Ingredients

Vegan-Friendly

Fluoride-Free

Nano-Hydroxyapatite

Microbiome Friendly Formula

Clean Ingredients

Vegan-Friendly

Fluoride-Free

Nano-Hydroxyapatite

Microbiome Friendly Formula

Clean Ingredients

Vegan-Friendly

Fluoride-Free

Shop the Range

Flossy and Pure

3-Pack Toothpaste Bundle

$55.00

Mild Mint Nano-Hydroxyapatite Toothpaste

Flossy and Pure

Mild Mint Nano-Hydroxyapatite Toothpaste

$19.95

Flossy & Pure exists to make oral care simple, clean, and aligned with the body. We believe a healthy mouth begins with balance, not harsh ingredients, and that everyday products should be safe, intentional, and kind to both the oral and gut microbiome. Created by Oral Health Therapist Jessica Ortega.

Learn More →

MEET THE FOUNDER

Created by an Oral Health Therapist

Jessica Ortega

Qualified and Practicing Oral Health Therapist & Creator of Flossy & Pure

“I created Flossy & Pure because I couldn’t find a toothpaste I truly felt comfortable recommending to families — something gentle, microbiome-friendly, and safe for everyday use.”

Flossy_Pure_1600x1800_796dcfda-94a0-44cb-8863-d28aca6aeb72.jpg

CLEAN, SCIENCE-BACKED ORAL CARE

Stronger teeth, healthier mouths

Stronger, Happier Teeth

Powered by nano-hydroxyapatite, our formula helps remineralise and strengthen tooth enamel while protecting against everyday wear, sensitivity and cavities.

Supports Your Mouth’s Natural Balance

Microbiome-friendly ingredients help maintain the natural balance of healthy bacteria in the mouth, supporting healthier gums, fresher breath and overall oral wellbeing.

Safe for the Whole Family

Fluoride-free and free from harsh detergents, artificial additives and toxins, our gentle formula is designed for daily use by both children and adults.

Don't just take our word for it...

Gentle on mouths. Big on health.

Nano-hydroxyapatite toothpaste for the whole family