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One toothpaste for the whole family

Fluoride-free nano-hydroxyapatite toothpaste, suitable from first tooth.

  • ✓ 3% nano-hydroxyapatite
  • ✓ Fluoride-free formula
  • ✓ Made by an Oral Health Therapist
  • ✓ Free shipping from $80
  • ✓ 30-day returns on unopened products

We use 3% nano-hydroxyapatite. Every ingredient listed, nothing hidden.

Best value · Most popular for families Family 3-Pack – Fluoride-Free Nano-Hydroxyapatite Toothpaste (3 × 100g)

The Family 3-Pack

★★★★★ 5.0 on Google reviews

Stock up and never run out

$59.00$65.97 Save $6.97

Just $19.67 per tube

  • ✓ 3 x 100g tubes, each lasts one person 4–6 weeks
  • ✓ One tube for every bathroom
  • ✓ Free shipping when you add one more item
Or subscribe: $50.15 per delivery →
Nano-Hydroxyapatite Toothpaste – Fluoride-Free Family Toothpaste, Mild Mint 100g

Single Tube

★★★★★ 5.0 on Google reviews

Try it first

$21.99

Or $18.69 with Subscribe & Save (15% off)

  • ✓ 1 x 100g tube
  • ✓ Suitable from first tooth to grandparents
  • ✓ Change your mind? Return it unopened within 30 days for a refund
View details & subscribe & save 15%
Don't just take our word for it...

Here's what our customers say

Meet the founder

Created by an Oral Health Therapist

Jessica Ortega, Oral Health Therapist and Creator of Flossy & Pure

Jessica Ortega

Oral Health Therapist · 9.5 years as a practising dental clinician · Creator of Flossy & Pure

“I created Flossy & Pure because I couldn’t find a toothpaste I truly felt comfortable recommending to families — something gentle, microbiome-friendly, and safe for everyday use.”

Read Jess’s story →