The fluoride-free toothpaste an Oral Health Therapist made for her patients' families.
3% nano-hydroxyapatite, the same mineral as tooth enamel. Gentle enough from first tooth. One tube for everyone.
5.0 from Google reviews
Standard Australian shipping $6.99 · $65.99 delivered
Or Subscribe & Save 15%: $50.15 a delivery ($16.72 a tube). Skip or cancel anytime →“Great toothpaste for the whole family! No more buying multiple brands for different ages.”
- 9.5 years chairside
- SLS-free
- Essential-oil-free
- From first tooth
Going fluoride-free shouldn't feel like a gamble.
Parents ask me in the chair every week whether natural toothpaste actually works. My honest answer: most won't tell you what's in them, or how much.
What's actually in the tube, and what it does.
Enamel's own mineral
3% nano-hydroxyapatite, the same mineral your enamel is built from.
The detail: rod-shaped, 20–40nm, ENAMOON by Sethic, France.
Supports a healthy mouth
Prebiotics to feed the good bacteria, with nothing that strips them away.
Gentle for every age
No SLS, no surfactants, no essential oils. Mild mint, low foam.
The detail: fluoride-free and mild, so it suits every age from first tooth.
The Family 3-Pack
Just $19.67 per tube
- One toothpaste for the whole family
- Suitable from first tooth
- Fluoride-free & SLS-free
- Formulated by an Oral Health Therapist
Standard Australian shipping $6.99 · $65.99 delivered
“Great toothpaste for the whole family! No more buying multiple brands for different ages.”
Dispatched from the Central Coast in 1–3 business days · 30-day returns on unopened products
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Add a single tube for $21.99 using the option in your cart. Your 3-Pack + single qualifies for free standard Australian shipping. Total before discounts.
Made by the person who looks in mouths for a living.
I'm Jess, a registered Oral Health Therapist since 2017, still in clinic after 9.5 years. I couldn't find a fluoride-free, SLS-free, microbiome-friendly toothpaste I'd recommend to whole families. So I made one.
I created Flossy & Pure because I couldn’t find a toothpaste I truly felt comfortable recommending to families.
- Registered OHT
- Uni of Newcastle
- 9.5 years in clinic
Not all "natural" toothpaste is equal.
| Flossy & Pure | Typical natural brand | Supermarket paste | |
|---|---|---|---|
| nHAp % disclosed | 3% | Often not | No nHAp |
| Particle size disclosed | 20–40nm | Rarely | — |
| Formulated by a clinician | ✓ | Not usually | No |
| SLS & surfactant-free | ✓ | Varies | Usually not |
| Essential-oil-free | ✓ | Not always | Varies |
| One tube, whole family | ✓ | Varies | Separate kids' paste |
Based on publicly available product information, October 2026.
Get the Family 3-Pack →What families are saying
★★★★★ 5.0 on Google
“As an Australian dentist, it has taken me years of searching to find a product I genuinely trust. I wanted a clean, well-rounded option that gives my patients extra enamel protection without unnecessary chemicals. I now confidently recommend Flossy and Pure.”
“Great toothpaste for the whole family! No more buying multiple brands for different ages. Tastes great and something we can all enjoy knowing it’s safe for all!”
“We all love the toothpaste! Amazing flavour! Kids said their teeth felt so clean and I felt such a fresh feeling after brushing my teeth!”
What to expect
- Day 1
Less foam than you're used to. That's normal. - Week 1
A mild mint kids are happy to brush with. - Weeks 2–4
Teeth that feel smoother and cleaner.
Change your mind? Return it unopened within 30 days for a refund. Full terms.
Never run out of the family toothpaste
Choose a delivery every 4, 8, 12 or 16 weeks and save 15% on every box. No contracts, no fees. Skip, change or cancel anytime.
$50.15 + $6.99 shipping = $57.14 delivered, vs $65.99 for a one-off 3-Pack.
Subscribe to the Family 3-PackAuto-renews on your chosen schedule. Skip, change or cancel anytime from your account.
Questions parents ask me
How is fluoride-free toothpaste different?
Nano-hydroxyapatite is the mineral enamel is made of. It's a fluoride-free choice, formulated at 3% for a gentle daily clean. If your dentist has recommended fluoride for you or your child, follow their advice.
Is nano-hydroxyapatite safe if my toddler swallows it?
Yes. The nHAp we use has a published safety package and breaks down in stomach acid within minutes. It's suitable from first tooth.
Why doesn't it foam?
Foam comes from surfactants like SLS. We leave them out because they can irritate the mouth and strip its good bacteria.
Can adults and kids really use the same toothpaste?
Yes. It's fluoride-free, mild and low-foam, so one gentle tube works from baby's first tooth to grandparents.
What's the full ingredient list?
Non-GMO glycerine (texture), water, hydrated silica (gentle polishing), non-GMO xylitol (prebiotic), xanthan gum (stabiliser), nano-hydroxyapatite (enamel mineral), chicory root (prebiotic), potassium sorbate (preservative), creamy mint extract (flavour), L-arginine (oral microbiome support), non-GMO menthyl lactate (gentle cooling), potassium chloride (mineral salt).
How fast is shipping, and can I return it?
Dispatched from the Central Coast in 1–3 business days. Standard Australian shipping is $4.95 for orders under $25, $6.99 from $25 to $79.99, and free from $80. Express shipping is $15. The $59 Family 3-Pack is $65.99 with standard shipping.
Change your mind? You can return unopened, sealed products within 30 days of delivery for a refund of the product price. Email admin@flossyandpure.com.au with your order number first and we'll send you return instructions. Return postage is at your cost and original shipping isn't refunded. If anything arrives faulty or damaged, you're covered under the Australian Consumer Law. Full terms.
One toothpaste for the whole family.
Clinician-formulated. Fluoride-free. Gentle from first tooth.
Add the 3-Pack · $5930-day returns on unopened products