Prebiotic • Fluoride-free • 100 g
✓ Formulated by an Oral Health Therapist ✓ Vegan-Friendly ✓ Fluoride-Free ✓ SLS-Free ✓ 7-Day Happiness Guarantee
Our Promise: Try Flossy & Pure for 7 days. If you're not happy with it for any reason, contact us at admin@flossyandpure.com.au and we'll make it right. No hoops to jump through.
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Shipping: Free on orders over $100 AUD · Standard delivery 3–7 business days · Express 1–3 business days · Currently shipping within Australia only
Gentle on mouths. Big on health.
Clinically-informed, nature-inspired oral care for the whole family — proof that "clean" and "effective" were never supposed to be opposites.
Created by Jess Ortega, Oral Health Therapist (Bachelor of Oral Health Therapy, University of Newcastle, 2017) — nine years of clinical experience, two years of formulation research, one honest tube.
Why This Toothpaste Exists
As a practising Oral Health Therapist, Jess spent years sitting across from patients — and her own family — hitting the same wall. She couldn't, in good conscience, recommend most of what sits on a supermarket shelf.
Harsh detergents. Formulas that fight the mouth's natural microbiome instead of working with it. Families juggling four or five different "safe" products because nothing did the whole job cleanly and honestly.
So she built the toothpaste she wished existed. Nano-hydroxyapatite instead of fluoride. Prebiotic support instead of ingredients that strip the oral microbiome bare. And total honesty about everything in the tube.
What's Inside
Nano-hydroxyapatite (nHAp) — The same mineral your tooth enamel is already made of. Fills microscopic gaps and remineralises from the outside in. No fluorosis risk. Safe to swallow. Safe for every age in the house.
Prebiotic support — Because a healthy mouth is a balanced ecosystem, not a battlefield. Most "natural" toothpastes still ignore the oral microbiome completely — this one is built around it.
No SLS — That foam you're used to? It's a detergent, not a cleaning agent. It doesn't remineralise anything. We left it out.
No Nasties — Every ingredient earns its place and can be explained in one sentence. No fillers, no buzzword-chasing, no hiding behind "natural" without specifics.
One Tube, Every Age
No downgrading the ingredients for kids. No upgrading the price for "sensitive." One formula, built to clinical standard, safe from toddlers to grandparents.
That's not a marketing angle — it's the reason the brand exists. Most families end up with four or five different products just to feel covered. Flossy & Pure replaces all of that with one you can actually trust.
Meet Jess
Jess Ortega — Oral Health Therapist, founder, formulator.
"I created Flossy & Pure because I couldn't find a toothpaste I truly felt comfortable recommending to families — something gentle, microbiome-friendly, and safe for everyday use. My goal was simple: create oral care that works with the body, not against it."
Product Details
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Net weight: 100g per tube
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Contains: Xylitol — if you have a known sensitivity to sugar alcohols, please check with your dentist before use. Free from SLS, fluoride, and artificial dyes.
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Shelf life: Best used within 12 months of opening. Batch and expiry details are printed on the base of each tube.
How to Use
- Brush twice daily with a pea-sized amount
- No need to rinse immediately — let the nHAp keep working
- Safe for daily use by the whole family, from first tooth through to elderly care
Common Questions
Is it really safe for kids?
Yes — nano-hydroxyapatite carries no fluorosis risk and is safe to swallow, which is exactly why it works for every age in the household on one formula.
Why no fluoride?
nHAp remineralises the same way fluoride does — by rebuilding enamel — without the swallowing risk that makes fluoride toothpaste unsuitable for young kids.
Will it still get my teeth clean without the foam?
Yes. Foam comes from SLS, a detergent with no cleaning benefit of its own. Cleaning comes from brushing and the active ingredients, not the suds.
How does Subscribe & Save work?
Choose "Subscribe & Save" at checkout instead of a one-time purchase, and you'll automatically save 10% on every delivery. You control the frequency, and you can skip, pause, or cancel anytime — there's no commitment.
What if it's not for me?
You're covered by our 7-Day Happiness Guarantee — email admin@flossyandpure.com.au and we'll sort it out.
Do you ship outside Australia?
Not yet — currently Australia-only, with international shipping planned.
Shipping & Delivery
Orders are processed within 1–3 business days. From there, standard shipping takes 3–7 business days and express shipping takes 1–3 business days, depending on your location. Spend over $100 AUD and shipping is on us.
We currently ship within Australia only, with international shipping planned for the future.
