{"title":"All Products","description":"","products":[{"product_id":"toothpaste","title":"Mild Mint Nano-Hydroxyapatite Toothpaste","description":"\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 8px; margin: 0 0 14px 0;\"\u003e\n\u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ Formulated by an Oral Health Therapist\u003c\/span\u003e \u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ Vegan-Friendly\u003c\/span\u003e \u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ Fluoride-Free\u003c\/span\u003e \u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ SLS-Free\u003c\/span\u003e \u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ 7-Day Happiness Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 14px 0; padding: 12px 14px; background: #fff8ec; border: 1px solid #f0e0bb; border-radius: 10px; font-size: 0.92em;\"\u003e\n\u003cstrong\u003eOur Promise:\u003c\/strong\u003e Try Flossy \u0026amp; Pure for 7 days. If you're not happy with it for any reason, contact us at admin@flossyandpure.com.au and we'll make it right. No hoops to jump through.\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 14px 0; padding: 14px 16px; background: #eef2fa; border: 1px solid #cddcf5; border-radius: 10px; font-size: 0.95em;\"\u003e\n\u003cstrong\u003e💙 Subscribe \u0026amp; Save 10%\u003c\/strong\u003e\u003cbr\u003eNever run out — get your tube delivered automatically and save 10% on every order, every time. Skip, pause, or cancel anytime, no lock-in. Just choose \"Subscribe \u0026amp; Save\" instead of \"One-time purchase\" above.\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 18px 0; padding: 10px 14px; background: #eef6f2; border-radius: 10px; font-size: 0.9em;\"\u003e\n\u003cstrong\u003eShipping:\u003c\/strong\u003e Free on orders over $100 AUD · Standard delivery 3–7 business days · Express 1–3 business days · Currently shipping within Australia only\u003c\/div\u003e\n\u003ch2\u003eGentle on mouths. Big on health.\u003c\/h2\u003e\n\u003cp\u003e\u003cem\u003eClinically-informed, nature-inspired oral care for the whole family — proof that \"clean\" and \"effective\" were never supposed to be opposites.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCreated by Jess Ortega, Oral Health Therapist\u003c\/strong\u003e (Bachelor of Oral Health Therapy, University of Newcastle, 2017) — nine years of clinical experience, two years of formulation research, one honest tube.\u003c\/p\u003e\n\u003ch2\u003eWhy This Toothpaste Exists\u003c\/h2\u003e\n\u003cp\u003eAs a practising Oral Health Therapist, Jess spent years sitting across from patients — and her own family — hitting the same wall. She couldn't, in good conscience, recommend most of what sits on a supermarket shelf.\u003c\/p\u003e\n\u003cp\u003eHarsh detergents. Formulas that fight the mouth's natural microbiome instead of working with it. Families juggling four or five different \"safe\" products because nothing did the whole job cleanly and honestly.\u003c\/p\u003e\n\u003cp\u003eSo she built the toothpaste she wished existed. Nano-hydroxyapatite instead of fluoride. Prebiotic support instead of ingredients that strip the oral microbiome bare. And total honesty about everything in the tube.\u003c\/p\u003e\n\u003ch2\u003eWhat's Inside\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNano-hydroxyapatite (nHAp)\u003c\/strong\u003e — The same mineral your tooth enamel is already made of. Fills microscopic gaps and remineralises from the outside in. No fluorosis risk. Safe to swallow. Safe for every age in the house.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrebiotic support\u003c\/strong\u003e — Because a healthy mouth is a balanced ecosystem, not a battlefield. Most \"natural\" toothpastes still ignore the oral microbiome completely — this one is built around it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo SLS\u003c\/strong\u003e — That foam you're used to? It's a detergent, not a cleaning agent. It doesn't remineralise anything. We left it out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNo Nasties\u003c\/strong\u003e — Every ingredient earns its place and can be explained in one sentence. No fillers, no buzzword-chasing, no hiding behind \"natural\" without specifics.\u003c\/p\u003e\n\u003ch2\u003eOne Tube, Every Age\u003c\/h2\u003e\n\u003cp\u003eNo downgrading the ingredients for kids. No upgrading the price for \"sensitive.\" One formula, built to clinical standard, safe from toddlers to grandparents.\u003c\/p\u003e\n\u003cp\u003eThat's not a marketing angle — it's the reason the brand exists. Most families end up with four or five different products just to feel covered. Flossy \u0026amp; Pure replaces all of that with one you can actually trust.\u003c\/p\u003e\n\u003ch2\u003eMeet Jess\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/flossyandpure.com.au\/cdn\/shop\/files\/732420986_17959444104136023_4591111191028064270_n.jpg?v=1783038366\u0026amp;width=1169\" alt=\"Jess Ortega, Founder of Flossy \u0026amp; Pure\" style=\"max-width: 100%; height: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJess Ortega\u003c\/strong\u003e — Oral Health Therapist, founder, formulator.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"I created Flossy \u0026amp; Pure because I couldn't find a toothpaste I truly felt comfortable recommending to families — something gentle, microbiome-friendly, and safe for everyday use. My goal was simple: create oral care that works with the body, not against it.\"\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 100g per tube\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContains:\u003c\/strong\u003e Xylitol — if you have a known sensitivity to sugar alcohols, please check with your dentist before use. Free from SLS, fluoride, and artificial dyes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShelf life:\u003c\/strong\u003e Best used within 12 months of opening. Batch and expiry details are printed on the base of each tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eBrush twice daily with a pea-sized amount\u003c\/li\u003e\n\u003cli\u003eNo need to rinse immediately — let the nHAp keep working\u003c\/li\u003e\n\u003cli\u003eSafe for daily use by the whole family, from first tooth through to elderly care\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003eCommon Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs it really safe for kids?\u003c\/strong\u003e\u003cbr\u003eYes — nano-hydroxyapatite carries no fluorosis risk and is safe to swallow, which is exactly why it works for every age in the household on one formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy no fluoride?\u003c\/strong\u003e\u003cbr\u003enHAp remineralises the same way fluoride does — by rebuilding enamel — without the swallowing risk that makes fluoride toothpaste unsuitable for young kids.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it still get my teeth clean without the foam?\u003c\/strong\u003e\u003cbr\u003eYes. Foam comes from SLS, a detergent with no cleaning benefit of its own. Cleaning comes from brushing and the active ingredients, not the suds.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Subscribe \u0026amp; Save work?\u003c\/strong\u003e\u003cbr\u003eChoose \"Subscribe \u0026amp; Save\" at checkout instead of a one-time purchase, and you'll automatically save 10% on every delivery. You control the frequency, and you can skip, pause, or cancel anytime — there's no commitment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if it's not for me?\u003c\/strong\u003e\u003cbr\u003eYou're covered by our 7-Day Happiness Guarantee — email admin@flossyandpure.com.au and we'll sort it out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you ship outside Australia?\u003c\/strong\u003e\u003cbr\u003eNot yet — currently Australia-only, with international shipping planned.\u003c\/p\u003e\n\u003ch2\u003eShipping \u0026amp; Delivery\u003c\/h2\u003e\n\u003cp\u003eOrders are processed within 1–3 business days. From there, standard shipping takes 3–7 business days and express shipping takes 1–3 business days, depending on your location. Spend over $100 AUD and shipping is on us.\u003c\/p\u003e\n\u003cp\u003eWe currently ship within Australia only, with international shipping planned for the future.\u003c\/p\u003e","brand":"Flossy and Pure","offers":[{"title":"Default Title","offer_id":49042988466484,"sku":"FP-TP-MM-NHAP","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0861\/3832\/3252\/files\/Toothpaste_Product_Photo_d22e0699-a485-4406-8df2-84cebe4dc431.png?v=1785588108"},{"product_id":"3-pack-toothpaste-bundle-1","title":"3-Pack Toothpaste Bundle","description":"\u003cdiv style=\"display: flex; align-items: center; gap: 14px; margin: 0 0 14px 0; padding: 12px 14px; background: #f7f5f2; border-radius: 10px;\"\u003e\n\u003cimg src=\"https:\/\/flossyandpure.com.au\/cdn\/shop\/files\/732420986_17959444104136023_4591111191028064270_n.jpg?v=1783038366\u0026amp;width=200\" alt=\"Jess Ortega, Oral Health Therapist and Founder of Flossy \u0026amp; Pure\" style=\"width: 64px; height: 64px; border-radius: 50%; object-fit: cover; flex-shrink: 0;\"\u003e\n\u003cp style=\"margin: 0; font-size: 0.95em; line-height: 1.4;\"\u003e\u003cstrong\u003eFormulated by Jess Ortega\u003c\/strong\u003e — Qualified and Practicing Oral Health Therapist (University of Newcastle, 2017), 9 years of clinical experience. Made to be safe for every age in the family.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; flex-wrap: wrap; gap: 8px; margin: 0 0 14px 0;\"\u003e\n\u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ Formulated by an Oral Health Therapist\u003c\/span\u003e \u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ Vegan-Friendly\u003c\/span\u003e \u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ Fluoride-Free\u003c\/span\u003e \u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ SLS-Free\u003c\/span\u003e \u003cspan style=\"background: #eef6f2; border-radius: 20px; padding: 6px 12px; font-size: 0.82em; font-weight: 600;\"\u003e✓ 7-Day Happiness Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 14px 0; padding: 12px 14px; background: #fff8ec; border: 1px solid #f0e0bb; border-radius: 10px; font-size: 0.92em;\"\u003e\n\u003cstrong\u003eOur Promise:\u003c\/strong\u003e Try Flossy \u0026amp; Pure for 7 days. If you're not happy with it for any reason, contact us at admin@flossyandpure.com.au and we'll make it right — bundle or single tube, no hoops to jump through.\u003c\/div\u003e\n\u003cdiv style=\"margin: 0 0 18px 0; padding: 10px 14px; background: #eef6f2; border-radius: 10px; font-size: 0.9em;\"\u003e\n\u003cstrong\u003eShipping:\u003c\/strong\u003e Free on orders over $100 AUD · Standard delivery 3–7 business days · Express 1–3 business days · Currently shipping within Australia only\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eThe formula you already trust, stocked up for the whole family.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e3 tubes of our Mild Mint Nano-Hydroxyapatite Prebiotic Toothpaste, the same clinically-informed formula developed by Jess Ortega, Oral Health Therapist. Fluoride-free. SLS-free. Safe from toddlers to grandparents, one tube for everyone in the house.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy stock up:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNever run out mid-routine — 3 tubes covers most families 3+ months\u003c\/li\u003e\n\u003cli\u003eSave $4.85 vs buying individually ($59.85 → $55)\u003c\/li\u003e\n\u003cli\u003eOne trusted formula for every age, so you're not juggling five different \"safe\" products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSame nano-hydroxyapatite remineralisation, same prebiotic support for a balanced oral microbiome, same honest ingredient list, just less often at the checkout.\u003c\/p\u003e\n\u003ch2\u003eCommon Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs it really safe for kids?\u003c\/strong\u003e\u003cbr\u003eYes — nano-hydroxyapatite carries no fluorosis risk and is safe to swallow, which is why one formula works for every age in the household.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy buy the 3-pack instead of one tube?\u003c\/strong\u003e\u003cbr\u003eIf you're already using it, or buying for the whole family, the 3-pack works out cheaper per tube and means one less thing to reorder for a few months.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I subscribe to this instead of a one-off purchase?\u003c\/strong\u003e\u003cbr\u003eSubscribe \u0026amp; Save (10% off, delivered automatically, cancel anytime) is currently set up on the single tube — head to that listing if you'd rather subscribe than buy this bundle as a one-time purchase.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat if it's not for me?\u003c\/strong\u003e\u003cbr\u003eYou're covered by our 7-Day Happiness Guarantee — email admin@flossyandpure.com.au and we'll sort it out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you ship outside Australia?\u003c\/strong\u003e\u003cbr\u003eNot yet — currently Australia-only, with international shipping planned.\u003c\/p\u003e\n\u003ch2\u003eShipping \u0026amp; Delivery\u003c\/h2\u003e\n\u003cp\u003eOrders are processed within 1–3 business days. From there, standard shipping takes 3–7 business days and express shipping takes 1–3 business days, depending on your location. Spend over $100 AUD and shipping is on us.\u003c\/p\u003e\n\u003cp\u003eWe currently ship within Australia only, with international shipping planned for the future.\u003c\/p\u003e","brand":"Flossy and Pure","offers":[{"title":"Default Title","offer_id":49262035599668,"sku":"FP-TP-MM-NHAP-3PK","price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0861\/3832\/3252\/files\/IMG-0016_b044b77c-0a4a-47f9-b261-a9b15dc09816.png?v=1785985034"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0861\/3832\/3252\/collections\/getty-images-O7QZTwoH2f0-unsplash.jpg?v=1773106383","url":"https:\/\/flossyandpure.com.au\/collections\/all-products.oembed","provider":"Flossy and Pure","version":"1.0","type":"link"}